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Wishful but NOT Wasted – SES Chicago – A Worth-Attending Event
As all the roundtables and sessions are wrapping up in Search Engine Strategies Summit (SES Chicago), I want to take some time debriefing my first romance with this event. I am extremely lucky to get...
View ArticleMy Prediction for the Evolution of Social Media in 2012
Facebook now has 800 million active users (according to Mashable). Twitter, 100 million. 2011 was also a big year for many other social media platforms like Google+, LinkedIn, YouTube, Flickr, and...
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How Much is a Brand Worth in China? (China’s No Panda Express, part 3)
Facebook is aiming for $5 billion in its initial stock offering. How much do you think its brand is worth? If some Internet company were to launch a clone site called Facebooks.com, how much do you...
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From Ice Cream Hunt to Branding Ideas, Are You Just Another Commodities?
This past Sunday afternoon I made my first visit to Plum Market in West Bloomfield searching for my favorite Jeni’s ice cream. I found Jeni’s out-of-the-state distribution location from a Twitter...
View ArticleCan You Learn Everything From Work?
About three months ago I had a career change from do-it-all-marketing to focused-driven-analytics. While trying to immerse myself in the new agency culture, I also find myself at the crossroad of...
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This is a Teaser: Are You the Next Donald Draper?
According to eMarketer (emarketer.com), US total media ad spending next year is going to exceed $170 billion, indicating a 3% growth, while digital spend is going to increase by 14%. This is a figure...
View ArticleWhy Shouldn’t You Only Look at Metrics
Companies have been developing reports and dashboards to perfect their business intelligence for years, but with buzz around the “Big Data,” all of a sudden everyone seems to pay way too much attention...
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The Analytics Paradox
“Analytics is a lot more important than business leaders realize, and a lot less important than analytics people believe.” My friend Bobby saw this tweet from Avinash Kaushik, the Godfather of Google...
View ArticleThe Year in Review – Analytics, Measurement, and What Else?
2014 marks my one-year-milestone living and working in Washington DC and three-year-marathon doing advertising analytics for clients ranging from Fortune 500 enterprises to startup companies. What’s...
View ArticleReflecting First 30 Days at Uber
Social introductions in DC usually start with “which company do you work for?” When I tell people I work for Uber, usually I’ll get a grimace or a sarcastic question—“oh, and how do you like THAT...
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